Hannahs, one of the South West’s most renowned charities which has supported children and adults with profound disabilities for more than 220 years, has launched a new website as it aims to establish itself as a national brand.
The new site at www.discoverhannahs.org consolidates both the Ivybridge educational and residential facilities and the charity’s centre at Seale Hayne, where Hannahs is offering a range of opportunities for children and young adults with physical and/or learning difficulties in a dynamic, innovative and supportive environment.
Following its acquisition of the former University of Plymouth site near Newton Abbot, it has created a unique community for its users that embraces the arts, music and performance, outdoor pursuits, as well as conference and training facilities – and a varied programme of events.
The new website with its more contemporary theme, has been designed and built by Plymouth-based agency Real Fusion Creative, which has also re-branded the charity to give it more of a national, as well as regional identity.
The charity is also launching a new 20 page fundraising magazine for supporters nationwide called ‘Hannah Time’, which has a print run of 15,000 copies and features full colour, high impact graphics, again designed and created by Real Fusion.
Real Fusion has shaped Hannhs branding and marketing/communication work around the charity’s transition from a regional to a national brand. At the heart of this transition is the move away from its traditional title ‘Dame Hannah Rogers Trust’ to just ‘Hannahs’, designed to create a more modern, forward thinking image.
Hannahs Chief Executive Bronwen Hewitt said: “This is one of the most important transitions we have ever made as a charity and clearly we want to communicate it in a very powerful, but also in sensitive and accessible way. Real Fusion continue to deliver on these firm principles and play a key role in developing our brand in a national context.”
It marks the latest stage of a two year project during which the agency has supported Hannahs strategic plan to develop one of the West Country’s favourite charities into a national organisation by increasing the awareness its much valued and inspirational work.
In creating the new website Real Fusion’s web team, under web director Jeremy Yelland, focussed on creating a very visual, as well as informative site, with bespoke designs across all pages. It also features an integrated ‘donate online’ section.
“The website launch marks another key milestone in the wide ranging design, marketing and communications programme we have developed for the Hannahs brand, which is helping realise its strategic aim to have a more national profile,” said Real Fusion’s web director Jeremy Yelland.
“We have improved online donation capabilities and built in bespoke Facebook and Twitter pages to enable the charity to fully harness social media opportunities and ensure the brand reaches new audiences.
“It is a truly inspiring brand and one we thoroughly enjoy working with.”
The agency was chosen by the Trust as its preferred web, graphic design and marketing agency because they bring a fresh and innovative approach to brand development.